Email is good

To many of us, it seems like Email has been around since ever and I am definitely one of those who cannot really remember how things worked before Email happened to us. But apparently that is not the way everyone works. In fact there are many who think that Email is just an extra bit of technology that can be done away with if needed.  I tend to disagree on that front, though.

The problem comes in because of the perception that some people have that Email is an informal method of communication.  That is not entirely true because how you use the form of communication has a lot to do with how the message is perceived by the recipient.

Especially when it comes to business communication I hold that Email is definitely one of the best tools we have.  A client recently asked “why Email?” and I immediately responded saying that there isn’t just one or two reasons why Email is such a blessing.

Apart from the obvious cost factors, Email does have power over building awareness and maintaining long term relationships with your clients. In fact, email can be used to convert prospective clients into buyers and later emails can be used to ensure that the buyer has a good post purchase experience.

The point is that Email doesn’t just play one role and that is the best thing about it.  Email can adapt to the situation and be used according to the kind of communication that is required at that point in time.